2026 E-Commerce Selling Fee Showdown: Detailed Breakdown
Choosing where to sell your products has a profound impact on your actual business profitability. Many multi-channel sellers make the mistake of charging the exact same price across all channels, ignoring that Amazon and eBay take nearly 13% to 15% off the top, while an independent Shopify store takes less than 3% in payment processing.
| Platform | Standard Commission Rate | Payment Processing Fee | Fixed Per-Order Fees | Best For |
|---|---|---|---|---|
| Etsy | 6.5% transaction fee | 3.0% + $0.25 (US) | $0.20 listing fee per unit | Handmade, vintage, craft supplies, digital printables |
| eBay | 13.25% average FVF | Included in FVF | $0.30 per order | Collectibles, electronics, secondhand, liquidation |
| Shopify | 0% (with Shopify Payments) | 2.9% + $0.30 (Basic plan) | $0.00 | Direct-to-consumer brand building, repeat buyers |
| Amazon | 15.0% standard referral | Included in referral | $0.00 ($0.99 if non-pro plan) | Mass volume, commodity items, fast Prime fulfillment |